www.amazon.com/seller central is a common but incorrect URL when trying to reach Amazon’s Seller Central. The correct platform address is https://sellercentral.amazon.com. Once logged in, sellers can manage inventory, run promotions, analyze performance, and troubleshoot account issues. Bookmarking the proper URL prevents login errors and ensures uninterrupted access. The Seller Central dashboard is the foundation of success for any Amazon merchant operating through FBA or other models.