what’s amazon fba mean

what’s amazon fba mean refers to Fulfillment by Amazon, a logistics service that allows sellers to send their inventory to Amazon’s warehouses. Amazon then handles storage, packaging, shipping, and customer service on the seller’s behalf. This model allows sellers to scale their businesses without managing fulfillment themselves. FBA also grants access to Prime customers and often boosts product visibility in search results. While it comes with storage and handling fees, the convenience and reach make it an attractive option for e-commerce entrepreneurs looking for passive scalability.