What is Seller Central Amazon? Seller Central is the platform that Amazon provides to sellers, where they can manage their accounts, product listings, inventory, and sales. Through Seller Central, sellers can also track performance, access customer feedback, and utilize Amazon’s marketing tools to promote products. It’s a vital tool for sellers who wish to list their products on Amazon’s marketplace, and it also offers features like inventory management and reporting, helping sellers to run their e-commerce business more effectively.