what industry is amazon fba operates within the e-commerce industry, specifically in online retail and logistics. Amazon FBA allows individuals and businesses to sell products via Amazon’s vast platform, leveraging Amazon’s fulfillment network for storage, packaging, and shipping. The service is part of the broader trend of third-party logistics (3PL), where businesses outsource their fulfillment to specialized companies. Amazon FBA has become a popular choice for entrepreneurs looking to scale their e-commerce businesses.