tool for amazon usually refers to third-party software solutions that help sellers manage and grow their Amazon business. These tools cover product research, keyword optimization, PPC advertising, inventory tracking, and customer review management. Popular examples include Helium 10, Jungle Scout, and Keepa. Using these tools gives sellers an edge by providing actionable insights and automation features that streamline operations. Leveraging the right tools reduces guesswork and increases profitability through better decision-making and strategic planning.