Shopify vs Amazon FBA is a common comparison among e-commerce entrepreneurs. While Shopify allows you to create your own online store and manage your sales independently, Amazon FBA (Fulfillment by Amazon) provides a platform where you can sell products directly to Amazon’s massive customer base. Shopify offers more customization and control over your brand, but Amazon FBA offers the advantage of reaching millions of potential customers with minimal upfront cost. The choice depends on your business model and goals.