amazon sold by amazon

amazon sold by amazon refers to products that are sold and fulfilled directly by Amazon, often providing customers with a sense of security in pricing, quality, and returns. For third-party sellers, competing with Amazon-sold products can be challenging but also offers a benchmark for pricing and listing quality. Understanding what types of products Amazon chooses to sell themselves can help sellers identify gaps and avoid direct competition. In some cases, sellers can partner with Amazon through programs like Amazon Vendor Central to become suppliers instead of resellers.