amazon seller rates refer to the various fees and charges that Amazon sellers incur when using the platform to sell their products. These rates include referral fees, which are percentages of the product’s sale price, and additional fees for using Fulfillment by Amazon (FBA) services. The rates vary depending on the product category, selling plan, and size or weight of the item. Sellers should be familiar with Amazon’s seller rates to accurately calculate their profit margins and make informed pricing decisions.