amazon e commerce business model

amazon e commerce business model is based on a multi-channel structure where third-party sellers, first-party vendors, and Amazon itself sell products to a global customer base. This hybrid model supports multiple fulfillment options, including FBA and FBM, and a variety of monetization tools like affiliate programs and ads. The flexibility of the model allows businesses of all sizes to participate and scale. It also includes services like Amazon Prime, enhancing customer loyalty and frequency of purchase.