wholesale or retail

wholesale or retail is a comparison often made by businesses deciding whether to purchase products in bulk for resale (wholesale) or to buy products for direct sale to consumers (retail). Wholesale purchasing typically involves lower per-unit costs, allowing businesses to sell at a profit when they mark up the price. Retail, on the other hand, involves selling directly to consumers at a higher markup, with a focus on customer service and small-quantity sales. Choosing between wholesale and retail depends on the business model and target market.