what is tiktok shops

what is tiktok shops refers to a feature within the TikTok app that allows businesses and creators to sell products directly to users through a built-in storefront. TikTok Shops enable merchants to set up an online shop within their TikTok profiles, allowing users to discover and purchase products without leaving the app. This feature integrates e-commerce with TikTok’s engaging video content, offering an interactive shopping experience. TikTok Shops are becoming increasingly popular as social commerce continues to grow.