what products to sell on amazon is a question every new seller asks before starting an Amazon business. The best products to sell on Amazon are those that have high demand, low competition, and good profit margins. Categories such as electronics, home improvement, books, toys, and beauty products are popular choices. Tools like Jungle Scout, Helium 10, and Amazon’s Best Seller Rank (BSR) can help sellers identify the top-selling products in various categories. The key to success is finding a niche that suits your interests while meeting market demand.