what means fba on amazon refers to a fulfillment service offered by Amazon where sellers send their products to Amazon’s fulfillment centers, and Amazon takes care of storage, packaging, and shipping to customers. This service allows sellers to focus more on business growth and marketing, while Amazon handles logistics. FBA stands for “Fulfillment by Amazon,” and is widely used by entrepreneurs who want to leverage Amazon’s massive infrastructure. By using FBA, sellers can offer Prime shipping, which helps increase sales and customer satisfaction. It is a popular choice for businesses looking to scale quickly without worrying about the complexities of inventory management.