What is the Best Thing to Sell on Amazon? The best things to sell on Amazon depend on factors like market demand, competition, and your specific business strategy. Popular product categories include electronics, home goods, books, toys, and fashion. Sellers should conduct market research, analyze trends, and consider factors like profit margins, customer demand, and shipping costs when deciding what to sell. Tools like Amazon’s Best Seller Rankings and keyword research can help identify profitable niches and products with strong sales potential.