what do you mean by amazon fba

what do you mean by amazon fba refers to Fulfillment by Amazon, a service where sellers send their inventory to Amazon warehouses, and Amazon handles order processing, shipping, returns, and customer service. This model empowers individuals and brands to scale rapidly without the need for physical logistics infrastructure. Products are often sourced from China, then inspected, labeled, and shipped directly to FBA centers. FBA provides access to millions of Prime customers, boosting trust and conversions. However, to succeed, sellers must understand inventory limits, fee structures, and supply chain management. Done correctly, FBA simplifies operations and accelerates e-commerce growth.