send to amazon refers to the process of shipping inventory to Amazon’s fulfillment centers when using the FBA program. This involves creating a shipment plan in Seller Central, printing Amazon-approved labels, and following specific packing and shipping requirements. Sending inventory correctly ensures smooth intake and eligibility for Prime shipping. Mistakes in the process can lead to delays or extra fees, so it’s essential to follow Amazon’s guidelines precisely. Once received, Amazon handles storage, shipping, and customer service.