selling on amazon pros cons

selling on amazon pros cons is a popular topic for new sellers evaluating if the platform suits their business goals. Pros include access to a massive customer base, logistics support through FBA, and built-in trust from buyers. Cons involve high competition, seller fees, strict policy enforcement, and limited control over branding unless enrolled in Brand Registry. Evaluating both sides helps determine if Amazon fits your business model and whether it should be your primary sales channel or part of a diversified strategy.