amazon fufillment refers to the process of storing, packing, and shipping products that sellers sell on Amazon. Sellers can either handle fulfillment themselves or use Amazon’s Fulfillment by Amazon (FBA) service, which allows Amazon to manage the entire process. With FBA, Amazon takes care of everything from inventory management to customer service, while FBM (Fulfilled by Merchant) requires the seller to handle their own fulfillment. Amazon’s fulfillment services are a major advantage for sellers, enabling them to scale their businesses with minimal effort.