amazon fbo

amazon fbo stands for Fulfilled by Amazon’s Vendor Operations (FBO), a program where third-party vendors sell products to Amazon, which then handles the fulfillment and customer service. FBO is different from Fulfillment by Amazon (FBA) because Amazon takes ownership of the products, buying them from vendors at wholesale prices and selling them at retail prices. This program is ideal for suppliers who want to sell directly to Amazon, allowing them to reach Amazon customers without managing inventory and fulfillment themselves.