amazon fba vs shopify compares two popular e-commerce platforms: Amazon FBA and Shopify. While Amazon FBA is a fulfillment service offered by Amazon, Shopify is an e-commerce platform that allows sellers to build and manage their own online stores. Amazon FBA enables sellers to take advantage of Amazon’s global marketplace and fulfillment network, whereas Shopify provides more control over branding and store design. Each platform has its pros and cons, and sellers should evaluate their business needs to determine which is the best fit for them.