amazon direct fulfillment

amazon direct fulfillment is a service offered by Amazon where sellers handle the fulfillment of their orders directly, rather than using Amazon’s FBA (Fulfillment by Amazon). With direct fulfillment, sellers are responsible for storing, packing, and shipping products to customers. While it offers more control over inventory and fulfillment, it also requires more effort on the seller’s part in terms of logistics and customer service. Amazon provides tools to help sellers manage the shipping process and ensure timely deliveries.