what items to sell on amazon depends on factors such as market demand, competition, and profitability. Popular items to sell on Amazon include electronics, books, clothing, health and beauty products, home goods, and toys. Sellers should look for items that have a high demand but relatively low competition. Tools like Jungle Scout and Helium 10 can help sellers find the best products to sell by providing insights into market trends, profitability, and competition. Researching potential items and understanding customer needs is key to selecting the right products to sell on Amazon.