what is fbm amazon

what is fbm amazon stands for “Fulfilled by Merchant,” a method on Amazon where sellers handle storage, packing, and shipping of their own products. Unlike FBA (Fulfilled by Amazon), FBM gives sellers more control over inventory, branding, and logistics. It can reduce costs, especially for slow-moving or oversized items. However, it requires excellent fulfillment performance to maintain Prime-level service standards. FBM sellers must integrate order management systems and shipping solutions to keep up with Amazon’s metrics. This model is suitable for experienced sellers with established operations or those wanting to diversify away from Amazon’s warehouse dependency.