third party sellers on amazon

third party sellers on amazon are independent merchants who use Amazon’s platform to list and sell their products. These sellers benefit from Amazon’s massive customer base and trusted infrastructure, including payment processing, shipping, and customer service. Third-party sellers can choose between Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM) to manage their products. While Amazon handles some aspects of the sales process, third-party sellers have the freedom to set prices, manage listings, and run their businesses on their own terms.