the fulfillment center

the fulfillment center plays a critical role in the Amazon FBA ecosystem by receiving, storing, packing, and shipping products to customers. Amazon has a vast network of these facilities strategically located across various regions to ensure fast delivery times. Sellers using FBA benefit from having Amazon handle logistics and customer service, freeing them to focus on product development and marketing. Managing inventory levels and tracking performance within these centers is essential to avoid stockouts or excess storage fees, both of which can affect profitability and customer satisfaction.