amazon seller tools for research help sellers identify profitable niches, forecast trends, and understand the competitive landscape. These tools range from keyword analyzers and product trackers to market research platforms like Jungle Scout and Helium 10. Sellers rely on them to gather actionable insights that inform product selection, pricing, and optimization strategies. Using the right research tools reduces the risk of launching low-demand items and increases the likelihood of building a successful, scalable Amazon business that meets customer needs and expectations.