Amazon As Seller refers to individuals or businesses that list and sell products on Amazon’s marketplace. Becoming an Amazon seller involves creating an account, setting up a product catalog, and managing inventory. Sellers can opt for two main selling plans: Individual or Professional. The Amazon As Seller program enables sellers to access Amazon’s vast audience, tools for product listings, advertising, and logistics through Amazon FBA. It’s a great platform for entrepreneurs looking to grow their e-commerce business and reach millions of potential customers globally.