what is better amazon fba or shopify

what is better amazon fba or shopify depends on the seller’s business goals and preferences. Amazon FBA leverages Amazon’s infrastructure, customer base, and fulfillment services, while Shopify is an independent e-commerce platform that allows you to run your own online store. FBA is suitable for sellers who want to tap into Amazon’s massive audience and automation, while Shopify is ideal for those who want more control over their brand and customer experience.