what does fulfillment

what does fulfillment mean in the e-commerce context is the complete process of receiving, packing, shipping, and delivering products to customers. On Amazon, this can be handled by the seller or outsourced through Fulfillment by Amazon (FBA). Fulfillment quality directly affects customer satisfaction, return rates, and seller ratings. Efficient fulfillment is vital for scaling an online business and maintaining competitiveness in crowded marketplaces.