amazon seller fulfilled by amazon

amazon seller fulfilled by amazon refers to the FBA program where sellers send inventory to Amazon’s warehouses, and Amazon handles storage, packing, shipping, and customer service. This model simplifies logistics for sellers and enhances the shopping experience for buyers with Prime delivery. Sellers using FBA often see higher sales conversion due to better shipping options and Amazon-backed trust. While it comes with fees, the benefits often outweigh the costs when managed strategically. It’s ideal for scaling operations without building your own fulfillment infrastructure.