amazon.seller refers to individuals or businesses using Amazon’s platform to list, manage, and sell products across various categories. This term captures the essence of third-party selling on Amazon, where merchants leverage the vast customer base and logistical infrastructure to grow their operations. Whether you’re an individual exploring side income opportunities or a professional seller scaling a brand, being an amazon.seller opens up possibilities like FBA, advertising, and brand registry services. Sellers also benefit from tools that allow inventory tracking, A/B testing, and detailed sales analytics. Operating as an amazon.seller requires a strategic approach to listings, reviews, and compliance with Amazon’s policies. Those who optimize effectively enjoy higher visibility, better conversion rates, and access to Amazon’s trusted customer base, giving them a competitive edge in global online retail