who is fba

who is fba refers not to a person, but to Fulfillment by Amazon, a service offered by Amazon that allows sellers to outsource warehousing, packing, and shipping. FBA is widely used by entrepreneurs to streamline logistics and provide Prime delivery benefits. Sellers send their products to Amazon fulfillment centers, and Amazon handles everything from storage to customer service. This model is ideal for scaling operations quickly without managing logistics infrastructure. So, while FBA isn’t a person, it plays a vital role in modern e-commerce.