what product to sell on amazon fba is a common question from new sellers. The ideal product to sell on Amazon FBA should meet specific criteria: high demand, low competition, and a favorable profit margin. Research tools such as Amazon’s Best Seller Rank (BSR) and third-party software can help identify profitable products. It’s important to focus on a niche that aligns with your expertise and interests while also considering factors like shipping costs, product size, and Amazon’s fees. Finding the right product is crucial to long-term success in the FBA business.