what is fulfillment

what is fulfillment refers to the process of receiving, processing, and delivering customer orders. In the e-commerce world, fulfillment is a critical aspect of running a successful online business. It involves tasks such as inventory management, packaging, and shipping. Many sellers choose to use Fulfillment by Amazon (FBA), where Amazon handles the entire fulfillment process, ensuring quick and reliable delivery to customers. Understanding fulfillment is essential for any seller looking to scale their business efficiently, as it directly impacts customer satisfaction and overall business performance.