what is an fba seller on amazon

what is an fba seller on amazon is essentially a third-party vendor who leverages Amazon’s fulfillment infrastructure to streamline operations. By using FBA, the seller outsources the entire post-sale process to Amazon, which includes shipping, returns, and customer service. This enhances buyer trust and often improves sales performance. FBA sellers also benefit from higher rankings in search results and the ability to offer Prime shipping, making their products more competitive.