What does Amazon FBA refer to is one of the first things new sellers must understand. Fulfillment by Amazon (FBA) is a service that allows sellers to store their products in Amazon’s fulfillment centers, where Amazon takes care of the storage, packing, and shipping of orders. This service is particularly appealing because it provides sellers with access to Amazon’s world-class logistics network, including same-day or two-day shipping for Prime members. FBA also handles customer service and returns, reducing the operational burden on the seller. While there are costs involved, FBA can help sellers scale their business quickly by leveraging Amazon’s infrastructure. By partnering with Amazon’s fulfillment services, sellers can focus on growing their business while Amazon handles many of the time-consuming aspects of order fulfillment and customer care.