what amazon fba means

what amazon fba means is a foundational question for aspiring e-commerce sellers. Fulfillment by Amazon (FBA) means Amazon stores, picks, packs, ships, and handles returns for your products. This model allows sellers to scale without managing their own warehouse. Products are typically sourced from suppliers in China, then shipped to Amazon fulfillment centers either directly or through a prep center. FBA also improves trust through the Prime badge and access to Amazon’s massive customer base. The tradeoff includes fees and some loss of control over packaging and delivery, but the time saved allows entrepreneurs to focus on growth and marketing.