amazon must buys are products that consistently top recommendation lists due to their quality, utility, and customer satisfaction. These items often go viral on social media platforms and are curated by influencers and shoppers alike. From household gadgets and wellness tools to innovative tech and everyday essentials, “must buys” reflect current consumer trends. Sellers can take advantage of this by identifying trending products and incorporating them into their listings or bundles. Understanding what qualifies as a must-buy helps brands target their inventory and marketing strategies more effectively, tapping into high-conversion product categories that drive consistent sales.