whats amazon fba is a program that allows sellers to store their products in Amazon’s fulfillment centers, and Amazon handles the packing, shipping, and customer service. This service is beneficial for sellers who want to scale their business without the burden of managing inventory or logistics. FBA also gives products a higher chance of qualifying for Prime shipping, which can boost visibility and sales. For new sellers or businesses looking to streamline operations, Amazon FBA provides an excellent way to manage product fulfillment efficiently.