warehouse fulfillment

warehouse fulfillment refers to the process of storing and shipping products from a warehouse to customers. Fulfillment services can either be handled by the seller themselves (Fulfillment by Merchant – FBM) or by a third-party fulfillment provider (Fulfillment by Amazon – FBA). Warehouse fulfillment is a critical part of e-commerce because it affects inventory management, shipping speed, and overall customer satisfaction. Outsourcing fulfillment can save sellers time and improve their ability to scale.