what’s better shopify or amazon fba

what’s better shopify or amazon fba depends on what an entrepreneur is looking for in their business model. Shopify is a powerful platform for building an online store, but it requires managing everything from traffic generation to fulfillment. In contrast, Amazon FBA allows you to leverage Amazon’s established marketplace and logistics system to handle fulfillment and customer service. While Shopify provides more control over branding and customer experience, Amazon FBA offers the benefit of a ready-made customer base and significant exposure, which can be advantageous for businesses looking to scale quickly.