what’s amazon fba

what’s amazon fba refers to Fulfillment by Amazon, a service where sellers send their inventory to Amazon’s warehouses, and Amazon handles storage, packing, shipping, and customer service. This allows sellers to focus on sourcing and marketing while benefiting from fast shipping, Prime eligibility, and trusted delivery systems. FBA is ideal for scaling a business without managing logistics and helps increase visibility and sales performance due to enhanced customer trust and delivery speed.