what is fba seller

what is fba seller refers to a third-party seller who uses the Fulfillment by Amazon (FBA) service. These sellers send their inventory to Amazon warehouses, and Amazon takes care of storage, packing, shipping, and customer service. FBA sellers benefit from Prime eligibility, improved Buy Box placement, and scalable logistics. This model is ideal for those wanting to streamline operations and provide a premium customer experience without managing day-to-day fulfillment logistics directly.