What Does Amazon FBA Stand For? It stands for Fulfillment by Amazon, a service where Amazon takes care of the storage, packing, shipping, and customer service for your products. Sellers send their inventory to Amazon’s fulfillment centers, and Amazon handles the logistics. FBA is an ideal option for those looking to scale their business without managing the complexities of shipping and returns. With FBA, sellers can offer fast, reliable shipping and provide excellent customer service through Amazon’s platform.