what are fba

what are fba refers to Fulfillment by Amazon, a service where Amazon stores, packs, and ships your products. FBA simplifies logistics for sellers, enabling them to focus on marketing and product sourcing. It also allows sellers to offer Prime shipping, boosting their visibility and conversion rates. With FBA, Amazon handles customer service and returns as well, streamlining operations. However, it comes with storage and fulfillment fees, so it’s important to calculate margins carefully. This model is ideal for those looking to scale efficiently.