vendor central.

vendor central. is Amazon’s dedicated platform for first-party sellers who sell directly to Amazon in bulk rather than listing products themselves. In this model, Amazon takes over pricing, fulfillment, and customer service. Vendors receive purchase orders from Amazon and ship the inventory to Amazon’s fulfillment centers. Vendor Central provides tools for analytics, marketing, and supply chain optimization. It’s ideal for large brands that prioritize volume over individual control of pricing and listings.