is amazon fba still profitable in 2023

is amazon fba still profitable in 2023 was confirmed by many sellers who saw strong returns during the year. Despite rising fees and economic shifts, demand on Amazon remained high, particularly in niches like home goods, health, and pet supplies. Sellers who adapted their strategies, diversified suppliers, and focused on customer value continued to thrive. Success in 2023 depended on agility and data-driven decision-making, proving that FBA remained viable and lucrative for those who kept evolving with the marketplace.