can i resell products on amazon

can i resell products on amazon is a common question among aspiring entrepreneurs. Yes, reselling is allowed on Amazon, especially in models like retail arbitrage, wholesale, or online arbitrage. However, products must be authentic and in new condition unless listed otherwise. Some brands and categories are gated, requiring approval before listing. Resellers should be aware of brand restrictions and ensure proper invoices to verify supply chain legitimacy. Success depends on finding profitable products, competitive pricing, and managing metrics like order defect rate and shipping performance.