what’s an amazon fba refers to Amazon’s Fulfillment by Amazon program, where sellers send their products to Amazon’s fulfillment centers, and Amazon takes care of storage, packing, shipping, and customer service. This service allows sellers to reach millions of Amazon customers globally. By using Amazon’s FBA, sellers can focus on growing their business while leaving logistics to Amazon. This model can be highly profitable if managed efficiently, as it simplifies many aspects of e-commerce and provides access to Amazon’s vast infrastructure.