what is fulfilment

what is fulfilment in e-commerce refers to the process of receiving, storing, packing, and shipping customer orders. Fulfillment can be handled in-house, through third-party logistics providers, or via services like Amazon FBA. Efficient fulfillment ensures fast delivery, accurate orders, and high customer satisfaction. It also includes managing returns and inventory levels. Fulfillment is critical to customer experience and business reputation. Whether automated or manual, having a reliable system reduces costs, improves efficiency, and supports business growth in competitive markets.